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New Logo for the Friends The Friends of Fort York are pleased to announce our new logo. The design by Ted Smolak, one of our directors, will be used on the Friends’ website, newsletter, stationery, email correspondence and promotional materials. It is not without some regret that we move from our existing logo, the soldier who has served us so well for the past 14 years. However, that design required significant reworking to improve its clarity in reproduction and, upon reflection, we decided that a new graphic representation should be considered. Discussions among us led to an understanding that the new logo should more accurately represent the mandate of the Friends of Fort York, which is to enhance and protect Fort York and the Garrison Common heritage sites. Characteristics deemed important for the new design were simplicity, appealing form, colour and a close identification with the fort. In general, it was felt that the viewer should be able to tell at a glance who we are and what the organization represents. The new logo consists of a stylized drawing of the historic blockhouse superimposed over the Union Jack. The 1813 blockhouse represents the fort through time. It also depicts the physical form that the Friends are dedicated to protecting and enhancing. The flag echoes the historical period that is interpreted at Fort York and serves also to remind us of those who founded and defended York (Toronto). These design elements are surrounded by the name of the organization enclosed within two roundels.
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